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🌱 Plant-Based · UK Made
Rice that works as hard as you do.
iTz noT Just Protein Rice — enriched with plant-based protein and konjac fibre. 500g of clean fuel with no compromise on taste.
20g
Protein / Serving
10g
Fibre / Serving
500g
Net Weight
🛒 Add to Cart
£7.99 / 500g
High Protein Rice
Gluten Free · Vegan
Why Choose It
Not just rice.
A nutritional upgrade.
Every grain is designed to deliver more — more protein, more fibre, more satisfaction. Without the guilt of regular rice.
Muscle Support
20g plant-based protein per serving aids muscle repair and growth after workouts — without any animal products.
High Fibre
10g of fibre per serving from konjac flour promotes healthy digestion and keeps you feeling fuller for longer.
Ready in Minutes
Quick and easy to cook — no soaking, no fuss. Perfect for busy weeknights and meal prep days alike.
Versatile Base
Works beautifully in stir-fries, salads, soups, and side dishes. It's just rice — only smarter.
Weight Management
The protein + fibre combination prolongs satiety, supporting healthy weight goals naturally.
Gut Health
Konjac fibre is a prebiotic powerhouse — feeding the good bacteria your gut needs to thrive.
Nutrition Comparison
Us vs. ordinary rice.
The numbers don't lie. Per 100g serving, iTz noT Protein Rice leaves regular rice in the dust on every metric that matters.
| Per 100g | iTz noT Protein Rice ✦ |
Basmati Rice | Long Grain Rice |
|---|---|---|---|
| Calories | 342 kcal | 351 kcal | 348 kcal |
| Protein 3× more | 20g | 7.8g | 7.1g |
| Fibre 10× more | 10.7g | 1.0g | 1.1g |
| Net Carbs | 63g | 77g | 77g |
What's Inside
Three clean ingredients.
That's it.
Rice flour · Rice protein powder · Konjac flour. No additives, no fillers, no shortcuts.
Konjac Flour
A natural wonder from the konjac yam. Low-carb, high-fibre, and the secret weapon behind that gut-loving fibre punch.
Rice Flour
Fine texture, neutral flavour — the gluten-free backbone that gives each grain its familiar, satisfying bite.
Rice Protein Powder
The muscle behind the meal. A complete plant-based protein source that packs 20g per serving without any compromise.
Dietary Fit
Made for every lifestyle.
100% Vegan
Gluten-Free
Keto Friendly
Ready to Eat
Sugar Free
100% Natural
Made in a facility that also handles soy and sulphite. Store in a cool, dry place. Shelf life: 24 months.
Real Reviews
People are obsessed.
★★★★★
"Blooming brilliant. Easy to cook and tastes excellent. Highly recommend it."
B
Boz
Verified Buyer
★★★★★
"It's TASTY. Great for someone who has trouble hitting their PROTEIN goal. Also it's NOT heavy and hard to process like konjac/shirataki."
S
Sara
Verified Buyer
★★★★★
"Finally a high-protein rice that actually tastes like rice. Game-changer for my meal prep."
M
Meal-Prep Mike
Fitness Enthusiast
Ready to Power Up
Grab your bag today.
Free UK delivery on orders over £45. In stock and ready to ship.
iTz noT Protein Rice
500g · Plant-Based · High Protein
✔ In Stock
£7.99
Quantity
Total
£7.99
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🌱 100% Plant-Based
