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Pasta & Noodles
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iTz noT

A Mother’s Promise of Flavoursome Sustainability

In a world drowning in dietary confusion and bland health options, Nayna, a mother of two, dreamt of a different feast. Without any sacrifice and deprivation, she created a culinary revolution brimming with flavour, well-being, and environmental responsibility. Thus, "iTz noT" was born, not just a brand, but a beam of transformation, proving that healthy eating can be thrilling for both palate and planet.

Explore the palate of vibrant flavours that are full of life. We offer low-carb, gluten-free, and meat-alternative options that are symphonic for your tongue while nourishing your body. Each bite is a celebration for your taste and smelling senses, crafted with meticulous care for sustainable sourcing and eco-friendly practices.

Our Vision:

We at “iTz noT” want to simplify your eating habits with a touch of nutrition that works in synergy to your well-being. Furthermore, we believe health, happiness, and sustainability have no boundaries. From vegan enthusiasts to keto followers, "iTz noT" caters to every preference, ensuring everyone finds their seat at the delicious, inclusive table.

Our Mission:

To redefine what healthy eating means, we are crafting low-carb, gluten-free, and meat-alternative options that excite your taste buds, and nourish your body. Moreover, our passion for sustainability doesn't stop at the ingredients. We tirelessly work to minimise our carbon footprint, embracing eco-friendly packaging, waste reduction, and efficient sourcing. Every step, from farm to fork, reflects our dedication to leaving a lighter footprint on our planet.

Everything That We Offer

  • Flavour Symphony: Say goodbye to bland! Our culinary maestros cook magic with natural ingredients to serve you healthy and delicious food.

  • Planet-Friendly Feast: We practise sustainability at every step, from sourcing local, organic ingredients to using eco-friendly packaging and minimal waste practices.

  • Variety for All: Who says one-size-fits-all? We cater to various dietary preferences and lifestyles, ensuring everyone finds their perfect plate.

  • Inclusivity in Every Bite: Our family welcomes everyone, from vegan foodies to carb-conscious friends. We believe in the supremacy of balanced eating.

  • Beyond the Kitchen: Our commitment to the planet goes beyond the stove. We partner with eco-friendly initiatives and support local farmers to minimise our carbon footprint.

Discover the Delicious Difference

Embrace the joy of nourishment, the thrill of change, and the satisfaction of knowing your choice supports a sustainable future. At "iTz noT," every meal is an invitation to a flavourful, sustainable revolution. It's not just a brand; it's your journey to a healthier, happier you and a kinder, more delicious world. So, come savour the adventure, and let's make every bite count, together!