In a world drowning in dietary confusion and bland health options, Nayna, a mother of two, dreamt of a different feast. Without any sacrifice and deprivation, she created a culinary revolution brimming with flavour, well-being, and environmental responsibility. Thus, "iTz noT" was born, not just a brand, but a beam of transformation, proving that healthy eating can be thrilling for both palate and planet.
Explore the palate of vibrant flavours that are full of life. We offer low-carb, gluten-free, and meat-alternative options that are symphonic for your tongue while nourishing your body. Each bite is a celebration for your taste and smelling senses, crafted with meticulous care for sustainable sourcing and eco-friendly practices.